PRIMO — 12-Inch Seamless Architectural PVC Wall Cladding Panels in Gurgaon & Delhi NCR
Universal Shade Showcase


Primo GF-301 Nordic Ash White
Clean Scandinavian white wood grain texture. Brightens dimly lit corridors and modern master suites with zero visible seams.
- Dimensions
- 2950 × 300 mm (9.6 × 1 ft)
- Thickness
- 5 MM Profile
- Weight
- 2.8 kg / piece
- Box Coverage
- 10 pcs · 95 sq ft
- Water Resistance
- 100% Waterproof
- Fire Rating
- Class B1 Flame Retardant
What is Primo PVC Wall Panel?
As the manufacturer of Primo PVC wall panels, WholesalerJi supplies architects, contractors, and dealers across India with factory-direct bulk pricing and consistent, in-house quality control. Primo is WholesalerJi’s flagship 12-inch (300mm) seamless flat interior cladding system. Extruded from an unadulterated virgin polymer matrix, Primo creates an impermeable, monolithic surface that permanently seals off chronic wall dampness (seelan), eliminates peeling paint, and reduces visible joints by 66% compared to conventional 100mm slats.
The P.R.I.M.O. Framework
Five core engineering pillars that make our flagship 12-inch cladding the definitive standard for interior projects.
Precision Engineered
Micron-Tolerance Interlocking JointSeamless tongue-and-groove joint profile ensures microscopic alignment across consecutive panels with zero visible seam gaps.
Resilient Core
100% Moisture-Impervious Polymer MatrixExtruded virgin polymer matrix creates complete barrier against capillary wall seepage, bubbling paint, and structural warping.
Immaculate Finish
Synchronized Architectural TexturesMulti-layered decorative surfaces featuring authentic Scandinavian wood grains, Italian marble statuario veining, and 3D reliefs.
Maintenance Free
Zero Repainting Or Polishing RequiredStain-resistant hydrophobic topcoat allows effortless cleaning with a standard damp cloth. Never requires varnishing or pest treatment.
Outstanding Durability
Commercial Class B1 Fire CertifiedSelf-extinguishing Class B1 flame retardant composite engineered to withstand heavy commercial footfall and 100% termite proofing.
Where Primo Performs: Curated Spaces
Real installed fitments across living lounges, TV consoles, master bedheads, corporate offices, and kitchens.

12-Inch Seamless Architectural Canvas
Eliminates busy vertical joint lines behind modular sofas, replacing maintenance-heavy paint with a durable Scandinavian wood grain.

Concealed Wiring & Anti-Glare Backdrop
Deep mineral and walnut tones reduce reflection around OLED displays. The rear hollow channel hides cables with zero wall chiseling.

Tactile Wood Warmth with Zero Formaldehyde
100% virgin polymer extrusion is completely odorless, ensuring clean indoor air quality and luxury hotel-grade styling behind master beds.

Commercial Toughness with Zero Polish
Withstands accidental chair impacts and scuffs in high-profile office suites. Certified Class B1 flame retardant for commercial compliance.

100% Waterproof & Stain-Resistant Dining Space
Impervious to cooking steam and food splatters. Wipes completely clean with a microfiber cloth with zero water absorption.

High-End Architectural Reception Focal Point
Imparts monumental architectural depth to retail desks and corporate reception foyers with scuff-proof, durable polymer cladding.

Impervious To Steam, Splatters & Moisture
Zero water absorption (<0.2%) makes it impervious to steam and high humidity in modular kitchens, utility balconies, and pantries.
The 3-Phase Lifecycle: From Raw Plank to Living Surface
How a factory-calibrated composite extrusion transforms into a seamless, 100% waterproof architectural room.
Precision Extrusion Plank
Rigid 2.8kg composite slab with internal high-tensile cellular honeycomb ribs. Engineered for dead-flat vertical stability with zero sagging, zero warping, and zero toxic formaldehyde emissions.
Concealed Interlocking Joinery
Consecutive panels slide and lock seamlessly into the rear flange. Screws and adhesives are 100% concealed behind the overlap, clocking 400 sq ft/day installation velocity.
Monolithic Living Wall
Forms an unbroken, impermeable surface. Shuts out wall dampness (seelan), resists Class B1 commercial fire, and stays showroom-new with just a routine microfiber wipe.
Why Specify Primo: Engineering Benchmarks
Objective technical advantages over standard 100mm PVC slats, brittle recycled regrinds, and high-maintenance wood paneling.
Dedicated Solutions for Trade & Industry Professionals
Wholesale trade pricing, sample deliveries, and architectural assets tailored for every building stakeholder across Delhi NCR.
Architects & Interior Designers
Physical Swatches & BIM/CAD Dockets
Fit-Out Contractors & Carpenters
High-Speed Dry Wall Mounting
Building Material Stockists
Mill-Direct Wholesale Supply
Commercial Builders & Developers
Certified Fire & Tax Compliance
Field-Tested Joinery & Installation Track





Substrate Inspection
Step 1 of 5Primo can be mounted directly over cured masonry plaster, gypsum drywall, old ceramic tiles, or cement fiber boards.
Adhesive vs Batten
Step 2 of 5For walls with >10mm undulations or chronic seelan, fix 1-inch GI channels or timber battens spaced at 400mm centers.
Concealed Interlocking
Step 3 of 5Drive countersunk screws or headless brads through the rear flange. Slide the female groove of panel 2 over the tongue.
Switchbox Cutouts
Step 4 of 5Measure electrical conduit and switchboard centers. Trace directly onto panel face and cut using a fine-toothed hand saw or jigsaw.
Perimeter Trim & Seal
Step 5 of 5Cap outer perimeter edges with matching Primo L-profiles or silicone beading. Clean surface with a damp microfiber cloth.
Primo vs Alternatives: Factual Comparison
| EVALUATION METRIC | PRIMO PVC PANELS | NATURAL TIMBER | WPC LOUVERS | WALLPAPER | WALL PAINT |
|---|---|---|---|---|---|
| Core Composition | 100% Virgin Polymer Matrix | Natural Wood / Veneer | Wood Fiber Composite | Paper / Vinyl Substrate | Acrylic Latex Emulsion |
| Seelan Proofing | 100% Impermeable (<0.2%) | Rots, warps & swells | Moisture resistant (<1%) | Peels off with dampness | Bubbles & flakes in 1 monsoon |
| Trade Cost / Sq. Ft. | ~₹52 / sq ft | ₹250–₹500 / sq ft | ₹65–₹95 / sq ft | ₹40–₹120 / sq ft | ₹15–₹35 / sq ft |
| Substrate Framing | Direct Wall / Zero Framing | Requires ₹70/sqft Plywood | Direct or Batten Grid | Requires Smooth POP Wall | Requires Putty & Primer |
| Installation Velocity | Up to 400 sq ft / day | Slow (Multi-day Carpentry) | Up to 300 sq ft / day | Fast (Smooth Base Only) | Multi-coat drying delays |
| Routine Maintenance | Zero (Wipe with microfiber) | Periodic re-varnish & wax | Occasional surface dusting | Fragile (Cannot scrub) | Repaint every 2–3 years |
| Fire Safety Code | Class B1 Flame Retardant | Combustible timber hazard | Class B1 Flame Retardant | Flammable paper backing | Non-combustible surface |
Architectural Wall Panel Collections
Explore sister series engineered for bespoke luxury interiors across Delhi NCR
Frequently Asked Questions — Primo Wall Panels
Clear, factual answers regarding Primo pricing, damp wall installation, fire certifications, and wholesale supply in Gurgaon and across India.
The wholesale rate for Primo PVC wall panels starts at ₹499 per piece for the standard 12-inch wide seamless panels. This direct factory pricing allows contractors and homeowners in Gurgaon to save significantly compared to retail stores. As the manufacturer, we offer bulk pricing tiers for distributors, dealers, and large project orders across India.
Absolutely. Primo panels are made of a 100% waterproof polymer matrix. When installed over peeling or damp walls, they create an impermeable barrier that permanently hides seelan without rotting or warping.
The material cost for Primo flat panels translates to approximately ₹52 per square foot. Installation labor and framework (if required for highly uneven walls) usually add ₹15-20 per sq ft.
No plywood backing is required. For relatively even plastered walls, panels can be directly pasted using heavy-duty silicon adhesives or nailed. For very uneven walls, a basic GI or wooden grid framework is recommended.
PVC wall panels are vastly superior to wallpaper, especially in India. Wallpapers peel off easily if there is even minor wall dampness, whereas Primo panels are 100% moisture-proof, washable, and offer a much longer 15+ year lifespan.
Yes, Primo Wall Panels feature a Class B1 Fire Retardant certification. They are self-extinguishing and will not propagate flames, making them highly safe for commercial office interiors and residential bedrooms.
Yes! Due to their lightweight profile (only 2.8kg per 9.6 ft panel), Primo panels are excellent for false ceilings. They are much faster to install than POP and require zero painting.
Maintenance is zero. You simply need to wipe them occasionally with a damp cloth or a mild soapy solution to remove dust. Unlike real wood, they never require polishing, varnishing, or termite treatments.
Yes, if the tiles are firmly attached, panels can be pasted directly over them using silicon adhesive. If the paint is peeling heavily due to seelan, we recommend scraping the loose flakes or using a basic batten grid before installation.
WholesalerJi is primarily a B2B manufacturer and distributor. While we supply the material at factory rates, we have a vast network of verified, experienced installation contractors across Gurgaon, Delhi, and Noida that we can recommend for your project.
Ready to Specify Primo?
Request factory wholesale pricing, physical swatch deliveries in Gurgaon & Delhi NCR, or instant bill-of-quantities calculation for your project.



